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E-commerce stores are at a slight disadvantage when it comes to customer interaction compared to physical stores. Throughout the purchasing process, from being enticed to visit your online store to selecting a product based on images and marketing copy, there is not a time when a potential client [...]

E-Commerce is the wave of the future — and increasingly the way most Americans shop. The pandemic accelerated trends that were happening anyway, hooking many shoppers on the ease, convenience, and sheer enjoyment of online shopping.  According to the Harvard Business Review, based on d [...]