Why Custom Packing Tape is a High ROI Move for Growing Brands

Unboxing videos have become increasingly popular on social media platforms like YouTube and TikTok over the years. Millions of viewers around the globe tune in to watch their favorite influencers open new products daily.

That means millions see what kind of packaging each brand opted to use. A brand that chooses packaging materials marked by its logo or name, like custom printed tape, for instance, creates opportunities to generate leads and boost sales at no additional cost; all it has to pay for is tape, something it would be buying regardless.

Using branded packaging materials like custom tape is an easy, cost-effective way for growing businesses to make a stellar first impression on the consumer, build brand recognition, and attract new customers.

The Visual Advantage: First Impressions That Stick

Don't underestimate the importance of a good first impression, especially when it comes to your business. First impressions are often the deciding factor for customers deciding whether to reorder from you or do business with one of your competitors instead. Adding more pressure is the fact that you can't redo a botched first impression. Even if you apologize or make amends for a lackluster first encounter with your brand, the damage is already done.

Because first impressions matter so much in branding, you have to do it right the first time, taking extra care to make sure your product and packaging are neat and professional upon delivery. Custom-branded tape is an excellent way to tick both of those boxes, making it an excellent investment for businesses that want to stand out from the first interaction.

Think about it: you have to use tape to package your product anyway. It might as well have your brand name or logo on it. That reminds the customer who you are and shows them you care about your brand's appearance, even in the seemingly insignificant details. When they see you care about the small things, they're likely to trust you to deliver on the big things as well.

Custom Tape vs. Custom Boxes: Why Tape Wins Early

Custom tape isn't your only option when it comes to branded packaging. You can order boxes with your brand name or logo printed on them, and while they do accomplish your primary shipping goals - package your product and make a professional first impression - they're not always the best choice, especially for small or new businesses.

This is true for several reasons. The first is that custom boxes are usually more expensive than rolls of custom-printed tape. Sure, they look nice, but why spend the extra money when you could accomplish the same goals for a lower price point?

Another point in custom tape's favor is that it's more flexible for seasonal campaigns or small-batch runs. It's easier - not to mention more cost-effective - for you to change the design on a few rolls of custom tape than on cardboard boxes. This is especially true if you're ordering from Tape Jungle, as the retailer's interactive tape customizer makes designing branded tape a quick, user-friendly process.

Security, Tamper Evidence, and Customer Trust

Just as it does to you, security matters to your customers. You want your product to arrive in their mailbox untouched, in just as pristine condition as it was when you sealed the package, and they want that, too. Branded tape is an easy way to ensure you're both satisfied on the safety front.

If you seal your boxes with plain, run-of-the-mill shipping tape, it's fairly easy for someone to reseal them after tampering with them. However, branded packaging tape is harder to replace or replicate.

Unless the person tampering with a customer's package has access to the image of the logo you submitted to Tape Jungle's interactive tape customizer - a highly unlikely circumstance - it would be nearly impossible for them to cover their tracks. And, let's face it, anyone eager to see what's inside would be unwilling to devote that kind of time, energy, and money to their crime.

By default, branded tape is tamper-evident tape. Using it on your packages shows customers you care enough about what's inside to make it hard for unintended recipients to get their hands on it without getting caught. That level of care doesn't go unnoticed, and when people know you care about them and their purchases, they're more likely to become repeat customers.

Brand Recall in Transit: Free Impressions You're Already Paying For

Let's face it: advertising your brand isn't cheap. But it's not something you can cut corners on, either. So, when an opportunity to turn something you're already paying for - in this case, shipping materials - into marketing materials arises, you can't pass it up.

Every box bearing a strip of your branded packaging tape is a moving advertisement for your brand. The customer will see it, but so will every person who handles the package as it gets from Point A to Point B. Each glimpse at the custom tape bearing your logo or brand name is a potential new customer and a chance to connect with someone who may not have heard of your business otherwise.

You might be wondering if seeing your logo on a piece of tape for a few seconds is impactful enough for a person to remember your brand. Yes, it is. When a logo is well-designed and thoughtful, it piques the viewer's curiosity, prompting them to further explore the brand and its offerings.

Your custom-printed tape won't just bring in new customers; it'll bring back old ones, too. Seeing your logo or business name printed on the packaging encourages brand recall. Qualtrics defines brand recall as "the likelihood of someone remembering your brand, its products and its services, either by themselves or with a nudge in the right direction." In this case, branded tape is the nudge. Thanks to that nudge, they're thinking of you and your services again, and they'll likely turn to you the next time they need a product.

If you're a numbers person, you'll be happy to know the following: 60% of global consumers prefer purchasing new products from brands they recall over new ones. That said, using printed tape to build brand recall helps boost sales for products you haven't even released yet.

Design Considerations: What Makes Custom Tape Effective?

It isn't enough to slap any old logo or phrase on the custom tape. Select a design wisely, keeping a few general principles in mind.

Logo clarity

Before having your logo printed on a few dozen rolls of packaging tape, make sure the design is clear and effective. A good logo should be easily understood, unique, and memorable, plus reflective of your brand values and tone.

Practically, creating a clear logo looks like selecting a readable font, a thoughtful color palette, evenly spaced text and imagery, and avoiding overly intricate designs and patterns - those can make your logo hard to read if it's scaled down.

Besides being clear in meaning and intention, the logo should also be clear, as in high resolution. Low-res images result in blurry or distorted logos that existing and potential customers struggle to read.

Color contrast

Choose your color scheme wisely, sticking to two or three colors that match your brand's vibe. You'll need to be especially mindful of your logo's hues if you plan to print it on one of Tape Jungle's colored tapes; you don't want the colors to clash or ruin the tape's readability.

One major plus of ordering branded tape from Tape Jungle is that, with the interactive custom tape builder, you can preview your design as you go. So, if the tape color you had in mind doesn't go well with your brand artwork, you can play around with other options to find what looks best.

Repetition

Repetition is key in advertising. The more you reuse elements like colors, fonts, and shapes, the more consumers will associate them with your brand and services. So, if there are any elements you're already known for, be sure to work them into the design printed on your custom tape.

Simplicity

Finally, and most importantly, keep the design simple. Simplicity improves memorability. Brands like Apple and Nike are proof: Their logos are minimalistic, but instantly recognizable. Besides, simple, not overly detailed logos can be easily read and understood in printed and digital formats.

When your brand artwork ticks all of these boxes, then you're ready to check out Tape Jungle's interactive tape customizer and start creating your custom roll.

Ready to Scale: Tape Jungle's Custom Solutions

Tape Jungle isn't the only retailer to offer custom-printed packing tape. However, as you begin your hunt for the right custom tape, you'll find that Tape Jungle stands out from the rest.

• Bulk pricing: With Tape Jungle, the more you order, the more you save. There are built-in volume discounts perfect for brands that are constantly packing and shipping products.
• Trial product: Tape Jungle offers customers a custom-printed tape sample, allowing you to test product quality, strength, adhesion, and print appearance before you place a full order.
• Reliability: The Tape Jungle team is there for you from start to finish. The online customizer guides you through every step of creating custom packaging. When you submit your design, the design and customer service teams take over, reviewing your order to ensure accurate printing and making themselves available to answer any questions you may have throughout the process.

Custom Tape ROI: A Small Switch, A Big Win

Though ordering custom packing tape is a small step for a brand to take, it can pay off massively as far as advertising is concerned.

Sealing boxes with a few strips of branded tape can increase your brand visibility - think of how many eyes will see that box before it makes it to the consumer! - and shift pre-existing customers' perception of your business. Seeing that you've chosen to go the extra mile and make even packaging look professional and neat lets customers know you care about the small things and helps them believe you're willing to go the extra mile for them, too.

A bonus is that custom packing tape is a cost-effective brand upgrader, as it kills two birds with one stone by turning a logistical purchase into a dual-purpose marketing and packaging tool.

Start Customizing Your Tape Today

The Tape Jungle interactive custom tape builder is available 24/7, so you can start designing your roll right away. Though the customizer tool guides you through every step of the process, our customer service team is available for additional support. Contact us through our website.